There's no "X" Like HOMEX!!

Homex 30 Second Spot By Tommy Maples
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We shot a 30 second and 60 second Homex commercial for TV and the web last month. This is the 30 second version of the commercial starring our regular celebrity Cynthia Popper. Homex provides pre-paid scheduled home maintenance. It is a great product for new home owners and people that just don't have the time to perform routine maintenance themselves. We shot the commercial at the beautiful home of the president of Homex, Joseph Barghouthi. Because we shot in the clients home and didn't have to rent a studio, we were able to keep the cost of this commercial under $5K.

For production, we shot on a Panasonic HVX 200a, using a Zeiss 35 MM lens which gives it that nice soft film like look. It was shot at 720P and we edited on Final Cut Pro 6.0

The shoot went so well, and Joseph was so accommodating that Evolve Media ended up shooting the FedMod commercial there a couple of weeks later.

Tommy Maples

FedMod Vacation Commercial

FedMod Vacation Commercial By Tommy Maples
View in HD Download 720p HD Version Visit Tommy Maples's ExposureRoom Videos Page


This was one of the more challenging shoots that we have had for a while. Because we shot outside, we had to contend with a lot of lighting changes throughout the day. Luckily we had an awesome cast and crew and everyone helped the shoot go smoothly. The cast consisted of Cole Panther, Bill Bettencourt, Whitney Cisero, Kamryn Krowley, and Nathan Kastle. All are talented local San Francisco actors.

The commercial is currently airing on national TV for FedMod and we are looking to do multiple new commercials for them over the next few months.

Tommy Maples

Why Infomercials?

INFOMERCIAL FAQ'S

What is a infomercial An infomercial is commonly referred to as a long form commercial. It is 28:30 in length. There are typically 3-4 segments in an infomercial...

Why is an infomercial a good medium for selling products An infomercial is an excellent medium for selling certain types of products. Products that tend to work best in infomercials are...

Effective Infomercials The following product categories have a proven track record of success for generating effective infomercial sales...

Mass Appeal Products and Infomercials Products that appeal to broadest audience tend to work most effectively when marketed through infomercials...

Infomercial cost Infomercial production costs generally start at $75,000 and go up from there. An infomercial media test cost is typically $10,000-$15,000... This information was provided by Koeppel Direct www.koeppeldirect.com