5 Minutes for Mom at BlogHer08

This last week has been a whirlwind for all of us at Evolve Media. We were hired by the dynamic twin duo Susan and Janice of 5 Minutes for Mom. They flew down from Vancouver, to San Francisco for the annual Blogher event. BlogHer hosts thousands of women bloggers and is an amazing event.

Evolve Media was hired to film interviews with the worlds top bloggers as well as attend the parties and capture all of the exciting parties that took place during the course of the event. I personally never realized how popular blogging has become. Some of these people that we interviewed are super stars of the blogging world. Below is a trailer for the event that we produced. There will be approximately 20 new videos that will be released following this event.
5 Minutes For Mom - BlogHer 2008 Trailer from Evolve Media Production on Vimeo.



5M4M Interviews from Evolve Media Production on Vimeo.

Tommy Maples

Putnam Automotive Videos

We recently spent a day with Putnam Automotive in Burlingame. Our job was to film educational videos for Putnam's new website. We started with two in a long series of videos that we have slated for Putnam Automotive. The first two videos to be released are "How To Buy a Used Car" and "How to Lease a Car'

Please stay tuned for more of our automotive videos as we roll them out over the next few months.

How To Lease A Car - Putnam Automotive from Evolve Media Production on Vimeo.


How To Buy A Used Car Putnam Automotive from Evolve Media Production on Vimeo

What to Wear on Camera

TELEVISION & VIDEOTAPE TIPS

• Gestures should be smaller.

• Make sure clothing is "broken in" and comfortable when you are sitting and standing.

• Prior to your performance, have instant photos or video taken of you while sitting and standing. Make sure your clothes look good in both positions.

• Find out the background color of the set if possible. You don't want your clothing to blend in and make you invisible.

• Ask the producer for wardrobe color suggestions.

• Do not wear any clothing with tight patterns or pin stripes. This causes an optical illusion called a moiré pattern which makes you look bad.

• Avoid clothing with large patterns or geometric shapes. The audience will watch your clothes instead of you.

• Avoid wearing black, white, or red on television or video. Even the best of cameras have trouble with these colors.

• Avoid flashy jewelry. It reflects light.

• Avoid jangly jewelry. It reflects light and makes noise that will be picked up by your microphone (this applies whether you are on TV or not).

• Wear your eyeglasses if you want, but avoid shiny frames.

• Tip the bows of your eyeglasses up slightly off your ears. This angles the lenses down to reduce glare from lights.

• Wear makeup. It has the practical purpose of reducing the glare of TV lights.

• Apply it to all exposed body parts, like backs of hands, arms, neck, etc. Apply cover-up below eyes to mask bags and/or wrinkles.

• Good studios are kept cool to negate the effect of the hot TV lights. You may freeze for a while until the lights are turned on, then you may burn up. Dress for the heat, but bring a jacket or extra cover-up to be used while you are waiting to go on.

• Bring a handkerchief or tissues to dab perspiration during breaks.

• Don't second guess the camera. Act as if you are always on screen.

• Make sure your makeup, wardrobe, and hair are consistent with your message.
  

MEN

• Wear knee-length socks.

• Always keep double breasted jackets buttoned.

• Single breasted jackets can be opened, but not too wide.

• I SAY AGAIN Wear Makeup. TV lights can penetrate several layers of skin. You can't possibly shave close enough to prevent whiskers from showing without makeup.

• Don't forget makeup on receding hairlines or bald heads.

Trick: Run the thin part of your tie through the loop in the back of the main part of your tie then clip the thin part to your shirt below the loop. This will keep your tie perfectly centered without the tie clip showing.

WOMEN

• Don't wear vivid red lipstick or lip gloss. Stick to softer tones and dab lips with a little powder.

• Consider dress shields if you perspire easily.

• Make sure your hair will stay where you want it. You don't want to be fooling with it while on the air.

• Make sure a lavaliere or lapel microphone and transmitter can be attached to your clothing.